The Advantages Of African Inspired Fashion
If you are someone who is into trying unique fashion then you should try to consider African fashion. Or if you want to enter the fashion industry by starting your own business, you may want to consider investing in Africa. This is because African fashion offers a lot of benefits.
In a businessman’s perspective, it is a very good idea to invest in African fashion since the market is so vast. Studies indicate that their total population is roughly 1.2 billion. This large market size presents a great opportunity. Provided with the right marketing strategy and business plan, a company can earn a lot by investing in African fashion.
Moreover, the population of individuals in the ages of 15 to 24 is 200 million. These age groups are the ones who tend to share most on social media. By sharing to the world about their fashion they are able to help the company market their fashion line. Considering that there are more people who know about African fashion, there are more chances for companies to create new designs, new concepts, and new innovations. Indeed, creativity plays a very major role in the fashion industry.
The first companies that will invest in African industry would gain billions since there will be little or no competition. Companies who act first and target the emerging middle class in fast-growing countries stand to benefit from long-term gains.
It was found out from a survey that African people prefer to purchase their clothes at home than abroad. Companies in the fashion industry would continue to increase their sales if they invest in Africa. There will be more room for growth and opportunities for these companies.
The companies who invest in Africa would be able to help the people by providing them with more work opportunities and thus they are able to produce more clothes, bags, shoes, and accessories.
In a consumer’s perspective, African fashion is individual yet conforming, colorful, chaotic yet beautiful Fashion, film, music, and literature, among others, is what influences them. African fashion mixes a chaotic mess of subtle and elegant combinations which results in a naturally pleasing look.
The youth is inspired by popular celebrities such as Chris Brown and Beyonce to wear African fashion. By investing in African fashion you can dress the same way as Beyonce making you popular with your peers.
With the growing numbers of people being influenced by African fashion, it has led more recognition and appreciation of the country, their culture, traditions, and people. Wearing African-inspired clothing in everyday life is now perceived as fashionable. This has greatly influenced to the number of people being conscious of issues that affect black people around the world.
Lastly, African accessories are made from various materials such as fabric, bead, metal, glass, folded paper, carved stones, animal teeth, sea shells, wood, among other things. With the availability of materials, anyone can have an African inspired accessory.